Signs and Symbols: Their Design and Meaning

Frutiger, Adrian

ISBN 10: 0091864828 / ISBN 13: 9780091864828

Published by Ebury Press, 1998

About this Item

Most items will be dispatched the same or the next working day. A copy that has been read but remains in clean condition. All of the pages are intact and the cover is intact and the spine may show signs of wear. The book may have minor markings which are not specifically mentioned.

Seller Inventory # rev8393727269

Bibliographic Details

• Title: Signs and Symbols: Their Design and Meaning
• Publisher: Ebury Press
• Publication Date: 1998
• Language: English
• ISBN 10: 0091864828
• ISBN 13: 9780091864828
• Binding: Soft cover
• Condition: Good
• Weight: 880 grams

About this title

Synopsis

Universally recognized signs and symbols have always been important means of communication. But why are certain primary shapes and configurations of dot and line perceived and remembered more easily than others?In this fascinating and now-classic study, the world-renowned typographer and designer Adrian Frutiger explores the development of signs and symbols in general and writing in particular, relating basic graphic principles and components to a wide range of historical, linguistic, and practical concerns. The author embraces everything from Egyptian hieroglyphics to modern company logos in his intriguing analysis of the way humans have always tried to express thought through graphic means.

Language Notes

Text: English (translation)
Original Language: German