Silent Selling: Best Practices And Effective Strategies In Visual Merchandising

This edition of Silent Selling captures the direction in which today s retail industry is moving and leads students beyond the basics of visual merchandising. Readers will benefit from an understanding of experts recent discoveries and learn valuable new techniques. They are encouraged to think out of the box, while using Bell s Look-Compare-Innovate model. With these informational tools, students can learn to create and deliver professional presentations that will facilitate their move from the classroom to the workplace.

Judith Bell is the Group Manager of Creative Merchandising Solutions for Target. She is in her 22nd year at the corporation where she offers inspiration to presentation, product development, and merchant teams. Employing competitive research she analyzes new retail concepts, and delivers lively oral presentations to over 3,000 internal executives every year. In 2010, Bell was voted one of the top ten Retail Design Influencers by colleagues nationwide and in 2006 was named a Retail Design Luminary at the Dynamic Date Inc (DDI) Portfolio event. She numbered among the top five industry mentors by DDI annually since 2001. In 1999, she was the recipient of the Retail Visual Design Industry s prestigious Markopoulos Award. Bell also served on numerous boards in the visual design industry, including National Association of Design Industries (NADI) and Planning and Visual Education (PAVE) where she initiated Target s sponsorship of PAVE s International Student Design Competition in 2006. She currently serves on DDI s Editorial Advisory Board and the Association for Retail Environments (ARE) Retail Council.

Kate Ternus has extensive experience as a visual merchandiser for such retailers as Macy s, Dayton s, Meier and Frank, and Casual Corner. She served as a marketing instructor at Century College where she received the Outstanding Faculty Award in 2008. She is a former member and board member of Fashion Group International Minneapolis-St. Paul region, Minnesota Festivals and Events Association (MFEA) and International Festivals and Events Association (IFEA).