Simona Rota - Instant Village

‘Instant Village’ is a collection of anti-postcards offering alternative and perhaps opposed images to the fictions constructed and propagated by the tourism industry. Simona Rota confronts the collective imagination in addition to her own mental fabrications in relation to the concept of “island”, which often rely on platitudes such as palm trees, virgin beaches, exuberant natural beauty, a promise of escape, and so on. The series is a photographic essay about the use of land on the Canary Islands, an environment that, due to its almost exclusive economic dependence on tourism, has been subjected to increasing pressure and wholesale cloned urbanisations.