Simple Complexity

Every manager knows a business is a system, yet very few have studied systems thinking or system dynamics. This is a critical oversight, one which Simple_Complexity remedies. Simple_Complexity reveals the fundamental system archetype at work in your enterprise and prescribes new and exciting ways to re-invigorate your management thinking. Picking up where the greats in management thought leave off, Simple_Complexity provides a systems context that powerfully enriches traditional management thought and practice.

Dr. William (Willy) Donaldson is a Professor of Management at the Joseph W. Luter, III School of Business at Christopher Newport University. Willy has over 30 years of experience as a Board member and President and has been CEO of 8 companies including a publicly traded company and an international joint-venture. Willy is the Founder and President of Strategic Venture Planning, a management consulting firm that assists boards, investors and senior management teams maximize results. His experience runs from start-up to International 50 companies, private and public companies, from services to manufacturing, from low to high tech and from for profit to not for profit. He is a member of the International Council on Systems Engineering, where he chairs the Enterprise Systems working group world-wide.