For decades, Alan Siegel and Irene Etzkorn have championed simplicity as a competitive advantage and a consumer right. Consulting with businesses and organizations around the world to streamline products, services, processes and communications, they have achieved dramatic results.

In Simple, the culmination of their work together, Siegel and Etzkorn show us how having empathy, striving for clarity, and distilling your message can reduce the distance between company and customer, hospital and patient, government and citizen-and increase your bottom line.

Examining the best and worst practices of an array of organizations big and small-including the IRS, Google, Philips, Trader Joe's, Chubb Insurance, and ING Direct, and many more-Siegel and Etzkorn recast simplicity as a mindset, a design aesthetic, and a writing technique.

In these illuminating pages you will discover, among other things:

Why the Flip camera became roadkill in the wake of the iPhone
What SIMPLE idea allowed the Cleveland Clinic to improve care and increase revenue
How OXO designed a measuring cup that sold a million units in its first 18 months on the market
Where Target got the idea for their "ClearRX" prescription system
How New York City simplified its unwieldy bureaucracy with three simple numbers

By exposing the overly complex things we encounter every day, SIMPLE reveals the reasons we allow confusion to persist, inspires us to seek clarity, and explores how social media is empowering consumers to demand simplicity.

The next big idea in business is Simple.

About the Author

Alan Siegel is the CEO of Siegelvision, a brand identity consultancy, and is the founder and Chairman Emeritus of global brand strategy firm Siegel+Gale. He is considered one of the country's leading authorities on business communications.

Irene Etzkorn is a worldwide authority simplification. She has built Siegel+Gale's Simplification portfolio, and her clients include the nation's top banks, brokerage firms, insurance companies, utilities and health care providers.

"About this title" may belong to another edition of this title.

Store Description

Sharing is the best surprise When we share our excess with others we�re often surprised by what we feel, what changes in us, and who we get to know in the process. Sharehouse Goods exists to create that experience for as many people as possible. Sharehouse Goods receives excess stuff from individuals or organizations (our sharers), and then we liquidate that stuff, creating jobs for people in Milwaukee. The process is simple: we receive what people are willing to share, and then we sell it online or at our storefront, creating revenue for the sharers (to keep or to donate), and jobs for people who are struggling to find employment. There�s a lot of sharing going on, and even more surprises, at Sharehouse Goods.

Visit Seller's Storefront

Seller's business information

Sharehousegoods
WI, U.S.A.

Sale & Shipping Terms

Terms of Sale

We guarantee the condition of every book as it's described
on the Abebooks web sites. If you're dissatisfied with your
purchase (Incorrect Book/Not as Described/Damaged) or if the
order hasn't arrived, you're eligible for a refund within 30
days of the estimated delivery date. If you've changed your
mind about a book that you've ordered, please use the Ask
bookseller a question link to contact us and we'll respond
within 2 business days.

Shipping Terms

Shipping costs are based on books weighing 2.2 LB, or 1 KG. If your book order is heavy or oversized, we may contact you to let you know extra shipping is required.

Shipping rates within U.S.A.

Shipping rates within U.S.A.
Order quantity	5 to 14 business days	3 to 6 business days
First item	US$ 3.99	US$ 7.99

Delivery times are set by sellers and vary by carrier and location. Orders passing through Customs may face delays and buyers are responsible for any associated duties or fees. Sellers may contact you regarding additional charges to cover any increased costs to ship your items.