10 Simple Fundraising Lessons: A common sense guide to overcoming your fear of asking for gifts

Fundraising is the ultimate continuous improvement process. You learn something valuable from every ask, whether the response is yes, no or maybe. Most fundraising principles, strategies and best practices are based on common sense. They can and should be embraced as do-able steps that are well within your grasp. Fundraisers of all experience levels will benefit from this affordable and easy-to-read guide, which will help them develop much-needed resources to champion the missions of their organizations.

Jim Eskin has more than 30 years of fundraising, public affairs and communications experience that includes establishing records for individual gifts at several institutions of higher learning. In addition to interactive workshops, Jim conducts customized three-hour training sessions for staff, volunteers and board members of non-profits. He has authored more than 100 guest columns that have appeared in daily newspapers and business journals across the country, and publishes Stratagems, a free monthly e-newsletter exploring timely issues and trends in philanthropy, advocacy, and image.