One Simple Idea, Revised and Expanded Edition: Turn Your Dreams into a Licensing Goldmine While Letting Others Do the Work

With must-have updates, a new edition of the bestselling method that shows how anyone can turn their one simple idea into millions – without lifting a finger!

Stephen Key is an award-winning inventor who has licensed more than 20 product ideas. In 2011, he shared the secrets to his success in the bestselling book One Simple Idea. Since that time, many changes have occurred in the entrepreneurial world.

One Simple Idea, Revised and Expanded Edition has been revised and updated to reflect current trends and practices in the industry. In addition to teaching readers how to turn their ideas into marketable products that companies will want to license, Key expands upon his cutting-edge product development, sales, and negotiation strategies, making note of the new opportunities and technologies available to creative people today. The book also features real-life success stories from people who have used the author’s strategies.

 

Stephen Key is the world's leading expert in licensing consumer product ideas and a 2018-2019 American Association for the Advancement of Science-Lemelson Invention Ambassador.
 
He achieved repeat success as an independent inventor, including defending his intellectual property against one of the largest toy companies in federal court. The innovative packaging solution he brought to market is protected by more than 20 patents and received 15 industry awards, including two Edisons. 

Products he invented have sold in Walmart, 7-Eleven, and Disney stores and theme parks worldwide, as well as been endorsed by Michael Jordan, Alex Trebek, and Taylor Swift.
 
inventRight, the coaching program he cofounded in 1999, has helped people from more than 60 countries license their product ideas. He explains how to take advantage of the power of open innovation on his popular YouTube channel inventRightTV and in his articles for Forbes, Inc., and Entrepreneur online.
 
In 2017, he cofounded Inventors Groups of America with the goal of educating and empowering inventors and inventing group leaders. He is also the cofounder of inventYES, a free program for high school students worldwide.
 
In 2019, he taught University of Newcastle in Australia students his 10-step strategy for licensing ideas, originally published in his bestselling book One Simple Idea: How to Turn Your Dreams Into a Licensing Goldmine.
 
He is also the author of One Simple Idea for Startups and Entrepreneurs, Sell Your Ideas With or Without a Patent, and Become a Professional Inventor: The Insider's Guide to Companies Looking for Ideas.