Simple Numbers, Straight Talk, Big Profits!: 4 Keys to Unlock Your Business Potential

Simple Numbers can guide you to increased business profitability! Take the mystery out of small business finance with this no-frills guide to understanding the numbers that will guide your business out of any financial black hole. Author Greg Crabtree, a successful accountant, small business advisor, and popular presenter, shows you how to use your firm's key financial indicators as a basis for smart business decisions as you grow your firm from startup to $5 million (and, more!) in annual revenue. Jargon free, and presented in an easy-to-follow, step-by-step format, with plenty of real-world examples, Crabtree's down-to-earth discussion highlights the most common financial errors committed by small businesses, and how to avoid them. You'll be fascinated to learn: •Why your numbers are lying to you (and why you are the cause!) •How labor productivity is the key to profitability and simplifying human resource decisions •Why the amount of tax you pay is your #1 key performance indicator Take advantage of Crabtree's years of experience teaching clients how to build successful businesses by ''seeing beyond numbers'' with this step-by-step guide to increasing your businesses profitability.

Greg Crabtree is a speaker, author, entrepreneur and financial expert. After spending five years in regional accounting and three years as Vice President of operations/controller for a local bank, Crabtree used his entrepreneurial skills to develop Crabtree, Rowe & Berger, PC, a CPA firm dedicated to helping entrepreneurs build the economic engine of their business. In addition to serving as the firm's CEO, Crabtree leads the business consulting team -- helping clients align their financial goals with their profit model and their core business values. In his new book, Simple Numbers, Straight Talk, Big Profits, Crabtree explains how entrepreneurs can generate profit by first identifying the solutions to the four most common misconceptions--owner's salary, profit targets, labor productivity, and business physics--then incorporating the learned tactics into their companies' financial practices. Crabtree's community service includes Boys and Girls Clubs of America National Area Council Member, Entrepreneurs' Organization Global Board (2006 to 2009), ALS Association of Alabama, Boys and Girls Clubs of North Alabama, Atlanta chapter of The Entrepreneurs' Organization (EO) past board member. Crabtree is a frequent speaker at EO Chapter events, EO's Accelerator Money Day program and the U.S. State Department's New Beginnings program for international entrepreneurs. Greg and his wife Debbie have four children. Greg is an avid golfer and enjoys playing historic golf courses whenever his travel plans permit. For more information about Greg Crabtree or Simple Numbers, Straight Talk, Big Profits, please visit http://www.seeingbeyondnumbers.com/ or www.crbcpa.net.