A Simple Path to Sustainability : Green Business Strategies for Small and Medium-sized Businesses

Language: English

Published by Praeger, 2011

0313382697 / 9780313382697

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Seller: AHA-BUCH GmbH, Einbeck, GermanyAHA-BUCH GmbH

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nach der Bestellung gedruckt Neuware - Printed after ordering - With unequaled insight, business experts profile 12 outstanding, sustainable, small- to medium-sized enterprises and explain how their green strategies and methods have helped them succeed.A Simple Path to Sustainability: Green Business Strategies for Small and Medium-Sized Businesses is designed specifically to help smaller enterprises share in the benefits that flow from sustainability. Built around case histories showcasing 12 small to medium-size enterprises (SMEs) that have outstanding records of sustainability, this unique, hands-on guide will help readers choose and develop sustainability strategies and undertake the marketing and management initiatives necessary for success.The studies collected here detail each company's journey from initial idea through building a new culture, engaging stakeholders, gaining competitive advantage, and planning for the future. Each study also covers the challenges encountered, successes and failures, and lessons learned. Cases are centered around distinct themes, including a marketing/public relations perspective, a risk management perspective, an organizational culture perspective, and a new product development perspective. Taken as a whole, these stories do more than inform. They will inspire managers to become green entrepreneurs, undertaking sustainable strategies that can reap surprising benefits. …

Seller Inventory # 9780313382697

Title
A Simple Path to Sustainability : Green Business Strategies for Small and Medium-sized Businesses
Author
Elizabeth Cooperman
Publisher
Praeger
Publication year
2011
Condition
Neu
Binding
Buch
Language
English
ISBN 10
0313382697
ISBN 13
9780313382697
Item weight
587 grams
Dimensions
240x161x20 mm

AHA-BUCH GmbH

Einbeck, Germany

5-star seller

AbeBooks seller since August 14, 2006

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