Synopsis
It's clear in the world of event management that the greening of conventions, trade shows, events and other meetings is more than just a good idea- it's smart business, and it's revolutionizing the nature of event planning. Authors Amy Spatrisano, CMP, and Nancy J. Wilson, CMP, are at the forefront of the green events movement. Through their company, Meeting Strategies Worldwide, they have created the renowned MeetGreen SM system for addressing the green possibilities of every aspect of event planning, and have used it to improve the environmental impact of events around the globe. In this book they take you through a comprehensive, systematic approach to greening your event. From venues, lodging, transportation and food and beverage to communications, and marketing, they lay out, step by step, the ways you can put environmental responsibility at the forefront of your planning- and create enthusiasm among vendors, attendess and everyone involved. More than a manifesto or statement philosophy, this book is a practical asset that you'll use for the specifics you need to successfully move your event planning into the world of green.
About the Author
Based in Portland, Oregon, Meeting Strategies Worldwide provides conference management, consulting and training services to a diverse clientele. Recognized internationally as the leaders in developing and implementing innovative, state-of-the-art green meeting strategies, we have created the premier line of green meeting resources known as Meet Green SM. This suite of resources and tools includes the Meet Green Calculator, the industry program for validating green meeting practices and outcomes. As a result of our commitment to the environment, Meeting Strategies Worldwide and its clients have been awarded the prestigious IMEX Green Meetings Award four times since inception. This award is the highest international accolade of its kind. Business principals Amy Spatrisano, CMP, and Nancy J. Wilson, CMP, are founding board members of the Green Meeting Industry Council, a nonprofit group that promotes environmental stewardship and green meeting practices in the meetings and hospitality industries. Amy and Nancy wrote the Green Guidelines for the Live Earth concert series and served on the Live Earth Green Team, charged with greening Giants Stadium. Amy spearheaded and chaired the Green Task Force for the Convention Industry Council (CIC), which produced the Green Meetings Report. Together Nancy and Amy authored the first-ever chapter on green meetings for Professional Convention Management Association Book, Professional Meeting Management: Comprehensive Strategies for Meetings, Conventions, and Events (5th edition). Both Nancy and Amy have spoken at numerous local, national, and international hospitality meetings and conferences on the topic of green meetings, helping educate hundreds of meeting planners and suppliers on practices that reduce waste, support local economies and minimize environmental impact.
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