Simplex: A Flight To Creativity

Basadur, Min

ISBN 10: 0930222199 / ISBN 13: 9780930222192

Published by The Creative Education Foundation, Inc., Canada, 1999

About this Item

The book has very light wear, inscribed by author on title page, some illustrations with 478 pp.

Seller Inventory # 10138

Bibliographic Details

• Title: Simplex: A Flight To Creativity
• Publisher: The Creative Education Foundation, Inc., Canada
• Publication Date: 1999
• Language: English
• ISBN 10: 0930222199
• ISBN 13: 9780930222192
• Binding: Paperback
• Edition: Fourth printing.
• Condition: Very Good
• Dust Jacket Condition: No Dust Jacket
• Seller catalogs:
  • Alternative Thinking

About this title

Synopsis

Simplex: A Flight to Creativity lays out a proven framework based on the Simplex Process to release creativity and innovation in individuals, groups and organizations; helping you to define problems, manage great ideas into action, and solve problems creatively. Simplex enables organizations to realize and harness the creative talent of every individual in a systematic way. There is no better way to isolate key issues, visually map key challenges and develop win-win solutions to even the most complex problems; boosting morale, productivity and communication throughout the organization.

About the Author

Dr. Min Basadur consults internationally with major corporations - PepsiCo, Frito-Lay, Procter & Gamble, Pillsbury, Kimball International, Nabisco, Stelco, Eli Lilly, Northern Telecom - using his trademarked Simplex Process.

Min began developing his insights about creative thinking and problem solving at Procter & Gamble, where he received three U.S. patents,helped bring several new products the market and created a corporate-wide internal consulting practice.

Following his award-winning doctoral research at the University of Cincinnati, he became a professor of management in the Michael G. DeGroote School of Business at McMaster University, and founded the Center for Research in Applied Creativity, now a worldwide network of associates expert in applied creativity. These associates work closely with Dr. Basadur and are located in Europe, Asia, South America and throughout North America.