Simplex: A Flight to Creativity lays out a proven framework based on the Simplex Process to release creativity and innovation in individuals, groups and organizations; helping you to define problems, manage great ideas into action, and solve problems creatively. Simplex enables organizations to realize and harness the creative talent of every individual in a systematic way. There is no better way to isolate key issues, visually map key challenges and develop win-win solutions to even the most complex problems; boosting morale, productivity and communication throughout the organization.

About the Author

Dr. Min Basadur consults internationally with major corporations - PepsiCo, Frito-Lay, Procter & Gamble, Pillsbury, Kimball International, Nabisco, Stelco, Eli Lilly, Northern Telecom - using his trademarked Simplex Process.

Min began developing his insights about creative thinking and problem solving at Procter & Gamble, where he received three U.S. patents,helped bring several new products the market and created a corporate-wide internal consulting practice.

Following his award-winning doctoral research at the University of Cincinnati, he became a professor of management in the Michael G. DeGroote School of Business at McMaster University, and founded the Center for Research in Applied Creativity, now a worldwide network of associates expert in applied creativity. These associates work closely with Dr. Basadur and are located in Europe, Asia, South America and throughout North America.

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