Simplify: How the Best Businesses in the World Succeed
Language: English
Published by Entrepreneur Press, 2016
- Hardcover
- Used
Seller: MERS Goodwill-Kansas City, Blue Springs, MO, U.S.A.MERS Goodwill-Kansas City
AbeBooks seller since May 13, 2026
Condition: Used - Good
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The book has been read but is in good condition. It has very minimal damage to the cover, including scuff marks, but no holes or tears. The dust jacket for hard covers may not be included. The binding has minimal wear. The majority of pages are undamaged with minimal creasing or tearing, minimal pencil underlining of text, no highlighting of text, and no writing in the margins. There are no missing pages. See the seller's listing for full details and a description of any imperfections.
Seller Inventory # WMEKV.1599185997.G
- Title
- Simplify: How the Best Businesses in the World Succeed
- Author
- Koch, Richard; Lockwood, Greg
- Publisher
- Entrepreneur Press
- Publication year
- 2016
- Condition
- good
- Binding
- Hardcover
- Language
- English
- ISBN 10
- 1599185997
- ISBN 13
- 9781599185996
Over the last 40 years Richard Koch has worked to uncover the simple principles and strategies behind every successful business. With the help of venture capitalist Greg Lockwood and supported by research from OC&C Strategy Consultants, Koch has uncovered the one uniting principle behind successful companies such as IKEA, the Boston Consulting Group, Honda, and Uber: Simplify.
Taking the principle one step further, Koch has identified that companies will either be price simplifiers—consider flying a budget airline stripped of all the extras that still takes you from point A to point B—or proposition simplifiers—such as Apple with their easy-to-use products for a large market willing to pay a premium.
In this book, Koch and Lockwood dissect case studies to share the secrets behind the great simplifiers of business. You’ll learn how to:
• Decide which simplifying strategy is the best option for your business
• Model your business as a price or proposition simplifier
• Make your products and services more useful and better looking
• Spike demands and create markets that didn’t exist before
• Redesign your business process and transform your industry in nine steps
• Implement the three fundamental principles to sparking a price revolution
Are you ready to become the next market leader? Start simplifying today.
"Synopsis" may belong to another edition of this title.
About the Author
Perry Marshall the number-one author and world’s most-quoted consultant on Google advertising. He has helped over 100,000 advertisers save literally billions of dollars in AdWords stupidity tax.” His Chicago company, Perry S. Marshall & Associates, consults both online and brick-and-mortar companies on generating sales leads, web traffic, and maximizing advertising results.He’s been featured at conferences in the U.S., Canada, Ireland, Great Britain, Israel and Australia. He’s shared the stage with Zig Ziglar, Brian Tracy, Jay Abraham, Gary Halbert, Harvey Mackay and Les Brown. He's consulted in over 200 industries, from computer hardware and software to high-end consulting, from health & fitness to corporate finance.
"About the title" may belong to another edition of this title.
MERS Goodwill-Kansas City
Blue Springs, MO, U.S.A.
AbeBooks seller since May 13, 2026
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Hardcover, Paperback, Mass Market, Vintage, AntiqueSeller's business information
MERS Goodwill
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