Simply Brilliant: The Competitive Advantage of Common Sense

Shortlisted in the business book category of WHSmith's Book Awards 2002. "For a change this guide tears down management as a complex science, reducing it to life saving basics. This book does a good job - it may just help to simplify your working life." " Evening Standard, London" "Simply Brilliant "is brilliantly simple...offers salvation"Financial Times. Question: In keeping your in-tray to manageable proportions, which of the following is the best strategy? *Clear it every day. *Let it pile up - the important things will always float to the surface somehow. Once a month throw it all in the bin. *Go through it every day, deal only with those things that align with your priorities, once a month throw it all in the bin. *Go through it every day, deal only with those things that align with your priorities, once a week deal with all of the other stuff. So which option would you take? Life is complicated enough. Yet many people go out of their way to create hoops to jump through, wrestling with tough problems and calling on the latest management fad to find that elusive solution to a problem. But it doesn't have to be that way. The best ideas aren't always complicated.The world is full of smart, experienced, skilled, brilliant people. However, many people - even smart ones - are lacking a set of essential skills that when pulled together can be termed "common sense". Simply Brilliant features a set of seven principles to make the bright better. Principles of common sense that can be adapted for attacking many of the problems that you encounter every day, be it in work or outside. Sometimes the smart need the simple to be truly brilliant

Even the smartest people need the simple to be truly brilliant.

Life is complicated enough. Yet we go out of our way creating hoops to jump through and tough problems to wrestle with. We’re so busy with the rush of everyday business that we often forget to use the most powerful weapon around - common sense.

Simply Brilliant makes common sense common practice, offering up a simple set of principles to attack problems you encounter every day, in and outside of work.

You’ll discover how to look for simple solutions and direct approaches.  Even the smartest people need the simple to be truly brilliant.

‘Just when we feel we can no longer cope with it all, someone writes a book that offers salvation ... Simply Brilliant is brilliantly simple - so much so that I may start coming to work again to get things done.’ Financial Times

‘For a change this guide tears down management as a complex science, reducing it to life saving basics. It may just help to simplify your working life.’ The Evening Standard

‘...a welcome relief for anyone who is struggling to come to terms with the latest fad from the Harvard Business School.’ The Sunday Times - Book of the Week