Simply Marketing Action Plan - A simple, yet effective fill-in-the-blank marketing action plan designed for new business owners whose most immediate need is understanding how best to market their offerings to their ideal clients. The plan is meant to be simple and actionable with prompts that guide you to identify your ideal clients, craft messaging to reach them, set value-based pricing, determine the best platforms to market on, and to track your results. You do not need a one year plan, you need to market your business over the next 90 days so you can learn what works and what you need to tweak and adjust. Through nine simple modules, the Simply Marketing Action Plan provides implementable action steps for new or new again entrepreneurs to get started with marketing.
"The Simply Marketing Action Plan was exactly what I needed as a very new small business owner. I launched my business not knowing that a global pandemic would be taking place just a few weeks later. I struggled to get sales and my confidence took a dip but this plan helped me to refocus my efforts. Within 2 weeks of taking the time to print the plan, fill it in and complete some of the steps I saw a major increase in my sales from people who I do not know personally! This workbook paid for itself 10 times over!" T.S. Campbell
Summer Alexander is the Director of Learning and Leadership Development at Simply Training Solutions, where she helps mid-to-senior level leaders sharpen their strategic thinking, improve their public speaking skills, and strengthen their ability to lead high-performing teams. With more than 15 years of experience designing and leading leadership development programs, facilitating learning, and coaching leaders, she brings both corporate and entrepreneurial perspectives to her work.Summer has led leadership development functions for global organizations and managed diverse teams, giving her firsthand experience with the opportunities and challenges leaders face. Her approach is human-centered, interactive, and rooted in creating safe, engaging spaces where leaders can practice, experiment, and grow.She holds a Master's in Organizational Leadership and a Bachelor's in Strategic Management from DePaul University, along with a certificate in Educating Adults from DePaul's School for Continuing and Professional Studies. Summer is certified in Insights Discovery and the Intercultural Development Inventory (IDI) and holds a DEI&B certification from the Stanford Graduate School of Business. Her global facilitation and leadership experience spans industries and geographies, equipping her with a cross-cultural lens that informs all of her programs. Learn more at www.summeralexander.com
