Simply Put: Why Clear Messages Win - and How to Design Them
Language: English
Published by Berrett-Koehler Pub, 2023
- Softcover
- New
Seller: Revaluation Books, Exeter, United KingdomRevaluation Books
AbeBooks seller since January 6, 2003
Condition: New
US$ 21.11
Quantity: 1 available
Add to basketItem description from seller
196 pages. 8.25x5.50x0.50 inches. In Stock.
Seller Inventory # __1523004681
- Title
- Simply Put: Why Clear Messages Win - and How to Design Them
- Author
- Guttmann, Ben
- Publisher
- Berrett-Koehler Pub
- Publication year
- 2023
- Condition
- Brand New
- Binding
- Paperback
- Language
- English
- ISBN 10
- 1523004681
- ISBN 13
- 9781523004683
- Item weight
- 0.37 kilograms
Why do some messages work when others don't? Why do some ideas break through, why do some slogans stick in your brain, and why do some leaders inspire change - when others don't?
The answer is simple. Literally.
The most effective communicators in the world all structure their messages the same way, by designing for simplicity. But the problem is, simple is hard work. Our brains are programmed to complicate. Our world incentivizes more, more, more. It takes deliberate, intentional effort to communicate in a way that seems effortless.
In Simply Put, award-winning marketing entrepreneur Ben Guttmann unveils a five-part framework that allows anybody to communicate with clarity. With this book, you'll be able to design messages that are beneficial, focused, salient, empathetic, and minimal - and that work.
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"An excellent read. Buy it. Learn from it. Adopt it. It's that simple."
Martin Lindstrom, New York Times best-selling author of Buyology and Small Data
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Revaluation Books
Exeter, United Kingdom
AbeBooks seller since January 6, 2003
Shipping rates from United Kingdom to U.S.A.
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Edward Bowditch Ltd
Exstowe, Exton
Exeter, United Kingdom EX3 0PP
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Legal entity name: Edward Bowditch Ltd
Legal entity form: Limited company
Business correspondence address: Exstowe, Exton, Exeter, EX3 0PP
Company registration number: 04916632
VAT registration: GB834241546
Authorised representative: Mr. E. Bowditch
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