Simply Put: Why Clear Messages Win?and How to Design Them

Guttmann, Ben

ISBN 10: 1523004681 / ISBN 13: 9781523004683

Published by Berrett-Koehler Publishers, 2023

Item in good condition. Textbooks may not include supplemental items i.e. CDs, access codes etc. Seller Inventory # 00097335229

Synopsis:

How do you break through the noise?

Why do some messages work when others don't? Why do some ideas break through, why do some slogans stick in your brain, and why do some leaders inspire change - when others don't?

The answer is simple. Literally.

The most effective communicators in the world all structure their messages the same way, by designing for simplicity. But the problem is, simple is hard work. Our brains are programmed to complicate. Our world incentivizes more, more, more. It takes deliberate, intentional effort to communicate in a way that seems effortless.

In Simply Put, award-winning marketing entrepreneur Ben Guttmann unveils a five-part framework that allows anybody to communicate with clarity. With this book, you'll be able to design messages that are beneficial, focused, salient, empathetic, and minimal - and that work.

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"An excellent read. Buy it. Learn from it. Adopt it. It's that simple."
Martin Lindstrom, New York Times best-selling author of Buyology and Small Data

About the Author: Ben Guttmann is a marketing entrepreneur and educator who has worked with hundreds of industry-leading clients, ranging from I Love NY to the NFL and from Nobel Laureates to Fortune 500 CEOs. Ben was cofounder of Digital Natives Group, an award-winning marketing agency, and he currently teaches marketing in the Zicklin School of Business at Baruch College in New York City.

Bibliographic Details

Title: Simply Put: Why Clear Messages Win?and How ...
Publisher: Berrett-Koehler Publishers
Publication Date: 2023
Binding: Soft cover
Condition: Good