Synopsis
With its understandable explanations of Monte Carlo and step-by-step instructions for Excel, Lotus, and @Risk software, this text/software package offers both the instruction and the practice students need to begin solving complex business problems.It is designed for use as the primary learning tool in a short business simulation course (for advanced undergraduate and MBA students), or as a supplement to courses in investments, corporate finance, management science, marketing strategy, operations management, and actuarial science. The accompanying software will run on either Lotus 1-2-3 or Excel Windows "RM" versions and is available in two versions: Demonstration Disk that only operates the example models in the book or the Full-Function Academic Software. Other features include:
-- Plenty of instruction in solving complex but practical business problems with Monte Carlo and queuing simulation using spreadsheets and the popular spreadsheet add-in @Risk
-- A variety of practical simulation applications including how to simulate fair market value of a derivative; use of simulation to aid competitive bidding; how advertising and promotions can influence market share; how to simulate returns on investment portfolios involving stocks, options, futures and bonds
About the Author
Wayne L. Winston is Professor Emeritus of Decision Sciences at the Kelley School of Business at Indiana University and is now a Professor of Decision and Information Sciences at the Bauer College at the University of Houston. He has won more than 45 teaching awards and is a six-time recipient of the school-wide MBA award. His current interest focuses on showing how to use spreadsheet models to solve business problems in all disciplines, particularly in finance, sports, and marketing. In addition to publishing more than 20 articles in leading journals, Dr. Winston has written such successful textbooks as OPERATIONS RESEARCH: APPLICATIONS AND ALGORITHMS; MATHEMATICAL PROGRAMMING: APPLICATIONS AND ALGORITHMS; SIMULATION MODELING WITH @RISK; DATA ANALYSIS FOR MANAGERS; SPREADSHEET MODELING AND APPLICATIONS; MATHLETICS, DATA ANALYSIS AND BUSINESS MODELING WITH EXCEL 2013; MARKETING ANALYTICS; and FINANCIAL MODELS USING SIMULATION AND OPTIMIZATION. Dr. Winston received his B.S. degree in mathematics from MIT and his Ph.D. in operations research from Yale.
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