Simulation Techniques in the Analysis of Marketing Strategy (Classic Reprint)
Language: English
Published by Forgotten Books, 2018
- Softcover
- New

Seller: PBShop.store US, Wood Dale, IL, U.S.A.PBShop.store US
AbeBooks seller since April 7, 2005
Condition: New
US$ 29.67
Quantity: 15 available
Add to basketItem description from seller
New Book. Shipped from UK. Established seller since 2000.
Seller Inventory # LW-9780365738039
- Title
- Simulation Techniques in the Analysis of Marketing Strategy (Classic Reprint)
- Author
- Arnold E. Amstutz
- Publisher
- Forgotten Books
- Publication year
- 2018
- Condition
- New
- Binding
- PAP
- Language
- English
- ISBN 10
- 0365738034
- ISBN 13
- 9780365738039
- Item weight
- 238 grams
Explore how computer simulations illuminate marketing strategy and decision making.
This concise guide explains what simulation is, how it uses real models and data, and why researchers turn to artificial experimentation. It shows how simulations can test ideas, integrate large amounts of information, and forecast outcomes without costly real‑world trials.
The book covers practical advantages, including turning perceptual inputs into testable, mathematical representations and guiding where to focus future research. It also discusses how simulation can serve as a powerful teaching tool, letting executives and students experience decision making in a realistic, controlled environment. You’ll learn how to balance model complexity with clarity, and how careful design yields useful insights for marketing policy and strategy.What you will experience
- How simulation creates a flexible space to explore marketing scenarios and their results.
- Ways to combine existing data with new ideas to build a credible model.
- The use of sensitivity analysis to identify which parameters matter most.
- Steps to validate models so they can inform real decisions and future research.
"Synopsis" may belong to another edition of this title.
PBShop.store US
Wood Dale, IL, U.S.A.
AbeBooks seller since April 7, 2005
Shipping rates within U.S.A.
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