Simulation Techniques in the Analysis of Marketing Strategy (Classic Reprint)
Language: English
Published by Forgotten Books, 2018
- Softcover
- New
Seller: Forgotten Books, London, United KingdomForgotten Books
AbeBooks seller since June 2, 2021
Condition: New
US$ 18.81
Quantity: Over 20 available
Add to basketItem description from seller
Print on Demand. This influential book created by the author presents a comprehensive analysis of computer simulation in marketing strategy. The author argues that simulation is a powerful tool that can help companies make better decisions about product launches, pricing, and marketing campaigns. The book provides a detailed overview of the simulation process, from data collection to model building and validation. It also includes several case studies that illustrate how simulation has been used to solve real-world marketing problems. The author concludes by arguing that simulation has the potential to revolutionize the way that companies market their products and services. This book is a reproduction of an important historical work, digitally reconstructed using state-of-the-art technology to preserve the original format. In rare cases, an imperfection in the original, such as a blemish or missing page, may be replicated in the book.
Seller Inventory # 9780365738039_0
- Title
- Simulation Techniques in the Analysis of Marketing Strategy (Classic Reprint)
- Author
- Arnold E. Amstutz
- Publisher
- Forgotten Books
- Publication year
- 2018
- Condition
- New
- Book Type
- print-on-demand item
- Binding
- Paperback
- Language
- English
- ISBN 10
- 0365738034
- ISBN 13
- 9780365738039
- Seller catalogs
- Marketing
Explore how computer simulations illuminate marketing strategy and decision making.
This concise guide explains what simulation is, how it uses real models and data, and why researchers turn to artificial experimentation. It shows how simulations can test ideas, integrate large amounts of information, and forecast outcomes without costly real‑world trials.
The book covers practical advantages, including turning perceptual inputs into testable, mathematical representations and guiding where to focus future research. It also discusses how simulation can serve as a powerful teaching tool, letting executives and students experience decision making in a realistic, controlled environment. You’ll learn how to balance model complexity with clarity, and how careful design yields useful insights for marketing policy and strategy.What you will experience
- How simulation creates a flexible space to explore marketing scenarios and their results.
- Ways to combine existing data with new ideas to build a credible model.
- The use of sensitivity analysis to identify which parameters matter most.
- Steps to validate models so they can inform real decisions and future research.
"Synopsis" may belong to another edition of this title.
Forgotten Books
London, United Kingdom
AbeBooks seller since June 2, 2021
Shipping rates from United Kingdom to U.S.A.
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Store description
Forgotten Books’ Classic Reprint Series utilizes the latest technology to regenerate facsimiles of historically important writings. Careful attention has been made to accurately preserve the original format of each page whilst digitally enhancing the quality of the aged text.
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