Sink or Swim Faster!: Making a Splash in Marketing Professional Services

Sink or Swim Faster! has everything you need to make your first year marketing for a professional service firm a huge success. Inside, you'll find: A 30-Day Jump Start Plan to quickly onboard yourself; A simple approach and template for creating your first marketing plan; Tips and tricks for effective business development; Proposal preparation templates; and Streamlined strategies for implementing technology tools into your marketing program. Sink or Swim Faster! will help you learn quickly, save time, and generate more revenue for your firm.

"If I'd had this book on day one, way back when, it would have (no kidding) saved me at least a year of trial and error. It's really good, and really needed." Matt Frankel, A/E/C Marketing and Sales Thought Leader

"I am jealous that we never had a book like this when I first started my journey. It would have made it so much easier!" Marilyn K. Etheridge, MKE Consultants, LLC

"Principals and technical staff are being asked to take on or lead the marketing role and people new to the AEC industry will find Sink or Swim Faster! to be the 'Cliff Notes' version of the array of AEC industry books on the market." Theresa M. Casey, FSMPS, CPSM Principal, On Target Marketing & Communications, LLC