Site-Seeing : A Visual Approach to Web Usability

Goggin, Nan, Gunji-Ballsrud, Jennifer, Wroblewski, Luke

ISBN 10: 0764536745 / ISBN 13: 9780764536748

Published by Wiley & Sons, Incorporated, John, 2002

About this Item

Pages intact with possible writing/highlighting. Binding strong with minor wear. Dust jackets/supplements may not be included. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.

Seller Inventory # GRP73128691

Bibliographic Details

• Title: Site-Seeing : A Visual Approach to Web Usability
• Publisher: Wiley & Sons, Incorporated, John
• Publication Date: 2002
• Language: English
• ISBN 10: 0764536745
• ISBN 13: 9780764536748
• Binding: Soft cover
• Condition: Very Good
• Weight: 2.08 pounds

About this title

Synopsis

Although Web usability has received lots of hype, especially during the dot-com meltdown, the focus has been mostly on technical issues. Usability experts stress the pitfalls of frames and too many images on Web pages. They recommend editing out unnecessary words and writing in a non-linear style-all valuable advice, of course. But less frequently do they highlight the importance of the visual presentation of Web pages.

The Web is a communication medium that does most of its talking visually. What you see on a Web page tells you what you might find within the site, how to get there, and why it might interest you-not to mention the instinctive emotional response that shapes your Web experience. As a result, Web usability issues are communication issues. Easy-to-use sites are those that communicate quickly and effectively.

Site-Seeing takes a fresh approach to Web usability by applying visual communication principles and decision-making to Web design. Specifically, readers will learn the key concepts behind visual organization, look and feel, technical considerations, and clear planning that stem from audience awareness. Through numerous, full-color examples author Luke Wroblewski deconstructs "the good, the bad, and the ugly" of Web design.

The visual presentation of a site does more than merely making it pretty. It organizes information according to function. It creates distinct and appropriate personalities. It provides emotional impact and attachment. In short, it engages the audience-and keeps them coming back.

About the Author

Luke Wroblewski heads the interface design and new media design and development efforts at the National Center for Supercomputing Applications (NCSA). At NCSA, he redesigned the Kellogg Company's intranet, codeveloped the Open Portal Inter-face Environment (OPIE), and spearheaded many other Web and interface projects. He has also taught Web design courses at the University of Illinois and presented papers on interface design at professional conferences.