Six-Week Start-Up: A Step-By-Step Program for Starting Your Business, Making Money, and Achieving Your Goals!

Rhonda’s weekly newspaper column, "Successful Business Strategies," is the nation’s most widely-read column about entrepreneurship, reaching more than 20 million readers through 130 newspapers, USATODAY.com, Inc.com, and Costco Connection magazine.

Rhonda’s first book, "The Successful Business Plan: Secrets & Strategies," was acclaimed by Forbes magazine as one of the two best books for small business and by Inc. magazine as one of the six best books for start-ups. Now in its fourth edition, it is used as the primary text for business plan classes by more than 100 business schools.

In her second book, "Wear Clean Underwear: Business Wisdom from Mom," Rhonda illuminates how incorporating strong values into running a business can also benefit the bottom line. She examines the business practices of several outstanding companies, including Southwest Airlines, Kinko’s, and 3M. "Wear Clean Underwear" was a selection of the Book-of-the-Month Club. It has been translated into Japanese, Dutch, and Korean.

An experienced entrepreneur, Rhonda has started three successful companies, including a small business planning consulting firm. Her experience gives her a strong real-life understanding of the challenges facing entrepreneurs. Currently, she is the founder and CEO of The Planning Shop, a company focused on providing entrepreneurs with high quality information and tools for developing successful businesses.

Rhonda was educated at Harvard University and UCLA. She lives in Palo Alto, California.