The Slingshot Formula (Paperback)

"This is more than a post-mortem of a hit game; it's the anatomy of a cross-media phenomenon that soared across industries." John Schulte
"Essential reading for anyone in the games industry." Nitish Mittersain

Billions of downloads. Global recognition. Presence in Hollywood, Netflix, Roblox, Minecraft and LEGO. How many broken eggs along the way?

The Slingshot Formula is the definitive behind-the-scenes analysis into the business tactics, marketing genius and wild stunts that led an unknown startup to turn the mobile game Angry Birds into a true pop culture phenomenon.

In 2009, a small independent video game studio in Finland was on the brink of bankruptcy. It employed eighteen young people, none of whom had any previous corporate experience. By the time their 52nd mobile game, Angry Birds, comes around, it is make-or-break time for the company...

Over the following four months, Angry Birds got downloaded one million times and became an instant mobile hit. The simple but mightily addictive game would proceed to change the course of its creators' lives forever.

In just a few years, the game flew to 4 billion downloads and slingshot its way into cinemas around the world. More than a decade later the brand has become nothing short of a phenomenon. Angry Birds has evolved into a globally recognized entertainment brand.

Filled with exclusive stories and insider tips, The Slingshot Formula serves as the maverick playbook of what to do (and what not to do) when navigating fast-lane success in the rapidity of the digital era.

Pascal Clarysse is a digital marketing entrepreneur, economist and marketing growth strategist. A games industry veteran, he has served as a Chief Marketing Officer and Marketing Strategist for numerous high-profile gaming companies, including Seriously, Miniclip, Ubisoft, Space Ape, Lightneer, Nazara, Eden Games, Garena Free Fire, Super Evil Megacorp and many more.

He regularly writes about his industry for publications such as EDGE, JeuxVideo.com, CMO.com, Inc.com, Pocketgamer.biz and Gamesindustry.biz.

Pascal is currently the CEO and Founder of Big Karma, making video games starring heroes who leverage their disability to win.