Sloganization in Language Education Discourse: Conceptual Thinking in the Age of Academic Marketization

Schmenk, Barbara (Editor)/ Breidbach, Stephan (Editor)/ Kuster, Lutz (Editor)

ISBN 10: 1788921852 / ISBN 13: 9781788921855

Published by Multilingual Matters Ltd, 2018

About this Item

178 pages. 9.00x6.00x0.25 inches. In Stock.

Seller Inventory # x-1788921852

Bibliographic Details

• Title: Sloganization in Language Education Discourse: Conceptual Thinking in the Age of Academic Marketization
• Publisher: Multilingual Matters Ltd
• Publication Date: 2018
• Language: English
• ISBN 10: 1788921852
• ISBN 13: 9781788921855
• Binding: Paperback
• Condition: Brand New
• Weight: 0.31 kilograms

About this title

Synopsis

This volume focuses (self-)critically on sloganization as an emergent phenomenon in language education discourse. Motivated by an increasing uneasiness with a number of widespread concepts in current language education research that have become sloganized, this volume comprises a collection of chapters by international scholars that scrutinize the discourse of language education, identify popular slogans and reconstruct the sloganization processes. It promotes critical self-reflection of scholars and professionals in the field of language education – a field that has widely been dominated by the need to develop innovative approaches and practices, at the expense of self-critical work that attempts to situate the field and its approaches within wider historical, cultural and conceptual contexts.

About the Authors

Barbara Schmenk is Professor of German and Applied Linguistics at the University of Waterloo, Canada.

Stephan Breidbach is Professor of English Language Education, Humboldt-Universität zu Berlin, Germany.

Lutz Küster is Professor of Romance Languages and Literatures/Teaching Methodology, Humboldt-Universität zu Berlin, Germany.