Whether someone is starting a business for the first time or the fiftieth, this book provides more knowledge and know-how than any other resource. With information on buying a business or franchise, writing a business plan, handling finances, accounting, legal issues, personnel, operations, marketing, sales, customer service, taxes, insurance and ethics, this comprehensive volume can�'t be beat. Coverage includes:

Information on home offices, profits, loss, reinvesting, and planning the next steps
Supplemental materials on start-ups for restaurants, property management, retail, consulting, and service businesses
Beats the competition in coverageand a better value
Authors of each section are top experts in their fields
Detailed index helps readers find information fast, along with a complete glossary, forms, and a contract primer

About the Author

Gene Marks is an editor, author, and owner of a small business consulting firm specializing in efficiency and growth, The Marks Group PC. Previously, he spent nine years in the entrepreneurial services arm of KMPG as a senior manager and national instructor. He has taught courses on small business topic at Pennsylvania State University since 1992 and is the author of two books on running small businesses.

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