The Small Business Handbook: A Comprehensive Guide to Starting and Running Your Own Business (Spectrum Book)

In this definitive instructional handbook, Irving Burstiner offers practical advice on finding the right business for you, targeting customers, getting financing, choosing a location, hiring and managing employees, marketing your products and services, pricing for profit, distribution, managing the company's finances, planning for growth and expansion, and much more. Newly revised and updated, this edition of the bestselling classic features all the latest information on financing and production, as well as up-to-date tax advice. It also remains the most complete introduction to business administration available. Whether you're operating a manufacturing, wholesale, retail, or service business, The Small Business Handbook is the essential primer on how to avoid common start-up problems and turn your business into a lasting success.

For those who wish to "be their own bosses" and run a small business, two new guides are available. In Burstiner's Small Business Management, a revised and updated edition of his earlier publication ( LJ 12/1/79), he covers the major aspects of becoming an entrepreneur through owning and operating a small business. The book includes current statistics and recent developments in such matters as taxation and law. Among topics covered are the pros and cons of small business ownership, selecting business ventures, franchising, management techniques, marketing, and advertising. Especially valuable are the "For Further Information" listings at the end of the chapters; these are bibliographies of books as well as pamphlets and booklets available, including those provided by the Small Business Administration. An excellent guide and starting point for present and future entrepreneurs. Reading about "real life" experiences of entrepreneurs is a valuable way for prospective small business owners to gather information. Levitt, founder and sole proprietor of Custom House Shirt Makers, has written a practical guide to running a business. He tells his own success story, as well as those of 16 other entrepreneurs. Levitt also offers advice on managerial, marketing, and legal aspects of small business operation. Recommended.
- Lucy Heckman, St. John's Univ. Lib., Jamaica, N.Y.
Copyright 1989 Reed Business Information, Inc.