Small Business Management: An Entrepreneurial Emphasis with CD-ROM {THIRTEENTH EDITION}

Longenecker, Justin G., Carlos W. Moore, J. William Petty, and Leslie E. Palich

ISBN 10: 0324323425 / ISBN 13: 9780324323429

Published by South-Western Publishing Co., Mason, Ohio, 2006

About this Item

"You'll find practical concepts, realistic insights, and the proven resources you need to successfully manage and lead a small busines. Learn how to maintain a competitive advantage without sacrificing a sense of integrity as you follow your entrepreneurial dreams. Packed with a wealth of fresh, new examples and practical applications facing small business owners and entrepreneurs today, this edition provides a complete resource you'll want to keep on hand and in the years of business success ahead." This book has 636 pages and is illustrated throughout + UNOPENED CD-ROM. The book contains NO internal markings whatsoever.

Seller Inventory # 023552

Bibliographic Details

• Title: Small Business Management: An Entrepreneurial Emphasis with CD-ROM {THIRTEENTH EDITION}
• Publisher: South-Western Publishing Co., Mason, Ohio
• Publication Date: 2006
• Language: English
• ISBN 10: 0324323425
• ISBN 13: 9780324323429
• Binding: Illustrated Hardcover
• Edition: Thirteenth Edition {First Printing}
• Condition: Fine
• Dust Jacket Condition: No Jacket
• Seller catalogs:
  • Business

About this title

Synopsis

Small Business Management has been the best-selling small business management text for more than three decades, helping to guide generations of readers into the ranks of business owners and entrepreneurs. The authors' diverse academic backgrounds in management, marketing and finance bring a balanced approach to covering all aspects of starting and running a small business. Adopters praise the text edition after edition for its timely coverage, enjoyable and practical presentation, interesting examples, and its wealth of additional resources.

About the Author

Justin G. Longenecker established SMALL BUSINESS MANAGEMENT as a leader in the market from the first edition of the book 52 years ago. In addition to this market-leading text, he wrote a number of other business books and numerous articles in journals, such as Journal of Small Business Management, Academy of Management Review, Business Horizons, and Journal of Business Ethics. Longenecker was active in several professional organizations and served as president of the International Council for Small Business. In 2005, the United States Association for Small Business and Entrepreneurship (USASBE) honored him with the Max S. Wortman Lifetime Achievement Award. In addition, the selection as a USASBE Justin G. Longenecker Fellow is the highest recognition that the Association gives to individuals who have made an outstanding contribution to the development, furtherance and benefit of small and medium businesses. Justin Longenecker truly was a legend in his own time and continues to have profound influence through the lives of those who knew him. Longenecker grew up in a family business. After attending Central Christian College of Kansas for two years, he earned his B.A. in political science from Seattle Pacific University, his M.B.A. from Ohio State University, and his Ph.D. from the University of Washington. He taught at Baylor University, where he was Emeritus Chavanne Professor of Christian Ethics in Business until his death in 2005.