Small Business Management: An Entrepreneurial Emphasis
Language: English
Published by South-Western College Pub, 1996
- Softcover
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Softcover
Condition: Used - Good
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- Title
- Small Business Management: An Entrepreneurial Emphasis
- Author
- Longenecker, Justin G.,Moore, Carlos W.,Petty, Bill
- Publisher
- South-Western College Pub
- Publication year
- 1996
- Condition
- Good
- Binding
- paperback
- Language
- English
- ISBN 10
- 0538850779
- ISBN 13
- 9780538850773
This book presents a contemporary treatment of the startup and management of small firms. Strong emphasis is placed on entrepreneurial opportunities and the new-venture activities needed for the successful operation of small firms. Small Business Management is ideal for anyone who works or plans to work in a small business.
"Synopsis" may belong to another edition of this title.
About the Author
Carlos W. Moore is the Edwin W. Streetman Professor of Marketing at Baylor University where he has been an instructor for more than 20 years. He has been honored as a Distinguished Professor by the Hankamer School of Business where he teaches both graduate and undergraduate courses. The author of articles in numerous journals his authorship of this textbook began with its sixth edition.
"About the title" may belong to another edition of this title.
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