Small Business Management: An Entrepreneurial Emphasis

Longenecker, Justin G.; Moore, Carlos W.; Petty, J. William

ISBN 10: 0538890150 / ISBN 13: 9780538890151

Published by South-Western College Pub, 1999

About this Item

Seller Inventory # 0538890150-3-36638811

Bibliographic Details

• Title: Small Business Management: An Entrepreneurial Emphasis
• Publisher: South-Western College Pub
• Publication Date: 1999
• Language: English
• ISBN 10: 0538890150
• ISBN 13: 9780538890151
• Binding: hardcover
• Condition: Good
• Weight: 52 ounces

About this title

Synopsis

SMALL BUSINESS MANAGEMENT has helped guide generations of students into the ranks of business owners and entrepreneurs. For more than three decades, it has been the most widely used text in its field. The authors' diverse academic backgrounds in management, marketing and finance bring a balanced approach to covering all aspects of starting and running new ventures. Adopters praise the text edition after edition for its wealth of resources, enjoyable presentation, and superior coverage.

About the Author

Justin Longenecker authorship began with the first edition of Small Business Management An Entrepreneurial Emphasis and has continued through the 10th. He has also authored a number of books and articles in such journals as Journal of Small Business Management Academy of Management Review Business Horizons and Journal of Business Ethics. He is active in a number of organizations and has served as president of the International Council for Small Business. Dr. Longenecker received his M.B.A. from The Ohio State University and his M.B.A from the University of Washington.