Organized by functional areas such as marketing and finance, this text presents the techniques and methods used in the day-to-day management of a small business. This edition includes expanded coverage of women entrepreneurs, telemarketing, microcomputers and international marketing. Num Pages: 736 pages, Ill. BIC Classification: KJM; KJVS. Category: (P) Professional & Vocational; (XV) Technical / Manuals. Dimension: 235 x 193 x 39. Weight in Grams: 1250. . 1990. 5th Edition. Paperback. . . . . Books ship from the US and Ireland.

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Bibliographic Details

Title: Small Business Management
Publisher: John Wiley and Sons Ltd
Publication Date: 1991
Language: English
ISBN 10: 0471500712
ISBN 13: 9780471500711
Binding: Soft cover
Edition: 5th or later Edition
Condition: New

About this title

Synopsis

This Fifth Edition retains the practice-oriented approach and informal writing style that made the previous editions so popular. Presents the techniques and methods used in the day-to-day running of a small business enterprise, with updated and extended coverage of the business plan and the growing use of microcomputers. Other topics include franchising, operations, marketing and the role of the government.

About the Author

Hal B. Pickle and Royce L. Abrahamson are the authors of Small Business Management, 5th Edition, published by Wiley.

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