This Fifth Edition retains the practice-oriented approach and informal writing style that made the previous editions so popular. Presents the techniques and methods used in the day-to-day running of a small business enterprise, with updated and extended coverage of the business plan and the growing use of microcomputers. Other topics include franchising, operations, marketing and the role of the government.

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Bibliographic Details

Title: Small Business Management
Publisher: John Wiley and Sons Inc, US
Publication Date: 1990
Language: English
ISBN 10: 0471500712
ISBN 13: 9780471500711
Binding: Paperback
Edition: 5th or later Edition
Condition: New
Weight: 1288 grams

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Hal B. Pickle and Royce L. Abrahamson are the authors of Small Business Management, 5th Edition, published by Wiley.

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