Small Business Valuation Methods

Valuation is the natural starting point toward buying or selling a business or

securities through the stock market. Essential in wealth management, the

valuation process allows the measurement of the strengths and weaknesses of a

company and provides a historical reference for its development.

This guide on valuation methods focuses on three global approaches: the assetbased

approach, the fundamental or DCF approach, and the market approach.

Ultimately, this book provides the basics needed to estimate the value of a small

business.

Many pedagogical cases and illustrations underpin its pragmatic and didactic

content. However, it also contains enough theories to satisfy an expert audience.

This book is ideal for business owners and additional players in the business

world, legal professionals, accountants, wealth management advisers, and

bankers, while also of interest to business school students and investors.

Yannick Coulon has 15 years of banking experience with the Suez Group in France and UBS in Switzerland and 10 years of experience with Iomega Corporation as product manager for the Zip drive in Europe. Yannick also teaches finance, including behavioral finance, at a business school in Brittany, France. He owns and manages four golf courses with his brother Emmanuel in western and southern France. He, therefore, has dual experience in teaching and managing small private companies.