Make Your Small Business Web Site Work: Easy Answers to Content, Navigation, and Design

Heartfield, John

ISBN 10: 1592530532 / ISBN 13: 9781592530533

Published by Rockport Pub, 2004

About this Item

Seller Inventory # BSM.19C5L

Bibliographic Details

• Title: Make Your Small Business Web Site Work: Easy Answers to Content, Navigation, and Design
• Publisher: Rockport Pub
• Publication Date: 2004
• Language: English
• ISBN 10: 1592530532
• ISBN 13: 9781592530533
• Binding: Soft cover
• Condition: very_good

About this title

Synopsis

It seems as if every business has a website these days. "Make Your Small Business Website Work" helps you decide if your business needs a website. If so, you'll find out what should be on your website and how to make it organized and effective. The material in this remains completely fresh because it addresses clear simple design, presentation, and marketing principles rather than ever-changing technologies. "Make Your Small Business Website Work" shows you how to make your business website a cost-effective tool without a big marketing budget or large distribution networks. It's for small companies that want to present their best content and add options that maximize a site's potential.

About the Author

John Heartfield is an international consultant specializing in Information Architecture and Web Development. Formerly, he was a professor at both the Stern School of Business, NYU, and the Interactive Telecommunication Program, Tisch School of the Arts, NYU, where he taught several courses involving the Web and multimedia programming and design.