Small Graphics provides hundreds of ideas for making effective design use of even the smallest spaces. See how designers have successfully chosen their graphics and words to maximize impact in tiny places. This book contains more than 200 examples of logos, business cards, hats, premiums, identity systems, direct response marketing, point-of-purchase material, stamps, and packaging. There's even a Web site billed as the "world's smallest," along with all sorts of promotional materials from design studios around the world. These projects are sure to inspire creative ideas so you'll never have to wonder what could've been possible if you only had more space.
Whoever said "size doesn't matter" never tried to fit a logo, company name, contact name, title, address, phone, fax, mobile number, e-mail, and Web site address onto the front of a 3-1/2" x 2" (9 cm x 5 cm) business card. The fact is, size does count, more so when you're faced with designing a sizeable message and yet you're short on space.
Small Graphics is a reference guide and an idea book for designing when space is at a premium. See how expert designers make the most of the space they have, creating small graphics that communicate in a big way.
How do some of the best designers around the world gain maximum impact in a limited amount of space? This collection of small designs provides plenty of examples. Included are small graphics that are interactive, expansive, and elaborate, while others are minimal in their design. Several use photos to communicate, while others use illustrations. Some examples are beyond description. Learn how to maximize the impact of the message in keeping with its size-no matter how small.
When you need to make a big impression but don't have a lot of space to do it, Small Graphics is a book you'll want to review time and again.
Cheryl Dangel Cullen is a marketing consultant and public relations specialist. She is the author of Graphic Idea Resource: Photography and Best of Annual Report Design and writes frequently on the subject of graphic design for publications such as HOW magazine, Step-by-Step Graphics, Graphics Arts Monthly American Printer, Printing Impressions, and Package Printing & Converting.
Cullen writes from her home near Ann Arbor, Michigan, where she oversees operations for Cullen Communications, a public relations firm she founded in 1993. Cullen specializes in orchestrating public relations campaigns and advertising programs for a national client base.
