Small-Scale Social Survey Methods is a comprehensive guide to the successful design and implementation of surveys as a research method. It covers:
* finding the right group to respond to the survey
* developing the right questions to ask
* understanding the different types of sampling
* analysing the data produced by the survey.

About the Author

Bill Gillham is Honorary Senior Lecturer in the Department of Psychology at the University of Strathclyde, UK, and Visiting Professor at La Salle College of the Arts, Singapore.

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