Smart Globalization : Designing Global Strategies, Creating Global Networks

Anil K Gupta

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Language: English

Published by Wiley Feb 2003, 2003

0787965324 / 9780787965327

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Seller: AHA-BUCH GmbH, Einbeck, GermanyAHA-BUCH GmbH

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Neuware - Smart Globalization is a compendium of leading-edge thinking on global strategy first published in the acclaimed MIT Sloan Management Review. The central premise underlying this book is that globalization can be a double-edged sword. The global or globalizing firm has the potential to reap several types of benefits such as the vast potential of a much larger market arena, opportunities to capture scale- and location-based cost efficiencies, and exposure to a multiplicity of new product and process ideas. However, globalization also exposes the firm to numerous strategic and organizational challenges emanating from a dramatic increase in diversity, complexity, and uncertainty - external as well as internal to the firm. How managers address these challenges determines whether globalization yields competitive advantage or disadvantage and makes the company stronger or weaker. 'Smart' globalization is the ability to capture the benefits and minimize the costs and risks.Smart Globalization's expert contributors3/4leaders in the design of winning global strategies and in the creation of effective global networks3/4include: David J. Arnold, Christopher A. Bartlett, Julian M. Birkeinshaw, J. Stewart Black, Joseph N. Fry, Sumantra Ghoshal, Vijay Govindarajan, Hal B. Gregersen, Anil K. Gupta, Stuart L. Hart, W. Chan Kim, Bruce Kogut, David L. Levy, Renée A. Mauborgne, Allen J. Morrison, Mark B. Milstein, Das Narayandas, John A. Quelch, Gordon Swartz, Stephen E. Weiss, and George S. Yip.

Seller Inventory # 9780787965327

Title
Smart Globalization : Designing Global Strategies, Creating Global Networks
Author
Anil K Gupta
Publisher
Wiley Feb 2003
Publication year
2003
Condition
Neu
Binding
Taschenbuch
Language
English
ISBN 10
0787965324
ISBN 13
9780787965327
Item weight
622 grams
Dimensions
229x152x23 mm

AHA-BUCH GmbH

Einbeck, Germany

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