Whether youre a marketing director in a Fortune 500 company or a small business owner, the bottom line is you are in charge of selling and growing your business. The problem is priorities there seem to be so many that it is difficult to know what they are anymore, and even when they are known, there are many other distractions to keep a marketer from focusing on and finishing whats important.Those priorities also seem to change all the time. Marketing as a concept has an inherent problem in that it tends to constantly reinvent itself, sometimes unwantedly. One day the trend is mass-market advertising, the next its search engine optimization, then social media, or content marketing. Who knows what tomorrow will bring? These gimmicks tend to distract marketers from what they are supposed to do: communicate value to their customers and help their companies grow their business and their revenue. For nearly 14 years the author has worked in both blue-chip marketing organizations and his own business and has come to the following conclusion when it comes to success in marketing: get the basics right and success will follow suit.This book appeals to small business owners and independent professionals. A secondary audience exists for business leaders, marketers and salespeople. It is a how to guide to help readers cut through the hype and get straight to what really matters to this audience growing their business and revenue. The ideas are brought to life in a framework called the Seven Principles of Smart Marketing, which form the structure of the whole book. Readers will find it easy to follow as it is a step-by-step process, packed with practical ideas that can be implemented instantly in any organization with little marketing or sales knowledge. Practical exercises at the end of each chapter along with case studies showcase the theory in practice in a way that can bring a businesss marketing to life and revitalize a readers growth efforts.

About the Author

Ahmed's entire career has been dedicated to helping organizations to grow their revenue. His company, ACK Solutions, is a revenue-growth consultancy whose average client grows their top line by 15 - 20 percent in their first year of working with him. Ahmed has worked internationally in marketing, sales, and strategic plan-ning at companies like The Coca-Cola Company, Philip Morris International and Dell. Ahmed was awarded the Chevening Scholarship to attend his MBA at Lancaster University. He also has a BSc from Staffordshire University. Ahmed has a widely read marketing and sales blog and his work is regularly featured in regional and national publications. He is a regular speaker at international business conferences and forums. More details can be found at: http: //acksolutions.com/

"About this title" may belong to another edition of this title.

Store Description

Hello! Ria Christie Collections is an online venture that was initially set up in 2012 to sell books. We do not have a physical high street store. We are professional online booksellers. We only sell brand new books in perfect condition that we source from various suppliers and the publishers. Primarily, our aim is to provide an excellent service to all our customers. We always work as a team to achieve this. Our other objectives are to: 1. Ensure that all our products reach their destination quickly in a safe and secure manner 2. Answer to all our customer queries within 24 hours 3. Ensure that our customers are happy with their purchases 4. Provide all the items at a competitive price 5. Always listen to our customers Ria Christie Collections is not a registered company. It is a Sole Trader venture. Other key information is shown below: Contact Person Name: Rakesh Luchmun (Mr) Storefront Name: Ria Christie Collections Place of Establishment Address: Suite B; ARUN House; ARUN Building Arundel Road Uxbridge UB8 2RR United Kingdom E-Mail Address: riachristie@hotmail.co.uk VAT Number: GB 160 5650 25 We always work hard and aim to comply with all of Abebooks Policies. If you have any issues, please do not hesitate to write to us whether before or after a purchase. We promise to reply to you promptly and, in any case, within 24 hours. Thank you kindly! Yours sincerely Mr Rakesh Luchmun (Founder) and the Ria Christie Collections Team

Visit Seller's Storefront

Seller's business information

Ryefield Investments Limited
175 Pield Heath Road, Uxbridge, UB8 3NL, United Kingdom

Sale & Shipping Terms

Terms of Sale

All Returns and Refund are as per Abebooks policies.

Shipping Terms

Orders usually ship within 2 business days. If your book order is heavy or oversized, we may contact you to let you know extra shipping is required. Thank you!

Shipping rates from United Kingdom to U.S.A.

Shipping rates from United Kingdom to U.S.A.
Order quantity	6 to 12 business days	6 to 12 business days
First item	US$ 16.11	US$ 16.11

Delivery times are set by sellers and vary by carrier and location. Orders passing through Customs may face delays and buyers are responsible for any associated duties or fees. Sellers may contact you regarding additional charges to cover any increased costs to ship your items.