Smart Moves: The Insider's Guide To Successful Channel Promotions

Get the results you want! Getting your product from manufacturing to the end-user can send your goods racing along the express lane or taking a slow ride down a long and winding road. They key to earning the results you want from your marketing is channel promotions. In Smart Moves: The Insider's Guide to Successful Channel Promotions, marketing pro Michelle Kabele shows you how to connect with the right channels to make your promotions soar. Step by step, you'll discover the fast track to success: *Build brand recognition *Create a short-term sales boost *Sell slow-moving product *Drive traffic to your website *Generate new sales leads *Increase sales from your existing customers If you want to take your marketing in the right direction, Smart Moves is your guide!

A dedicated marketing professional, Michelle Kabele has been helping technology companies develop award-winning channel partner programs and marketing strategies for over 10 years. Her innovative channel marketing concepts have been adopted and implemented by many leading technology companies, including Zebra Technologies, 3Com Corporation and U.S. Robotics. Moreover, Michelle has worked extensively with VARs throughout North America and thoroughly understands the realities and practicalities they in planning and executing effective promotional, marketing, and sales campaigns. Michelle has an MBA from the J.L. Kellogg Graduate School of Management (Evanston, Ill.) and an undergraduate degree from Northwestern University (Evanston, Ill.)