This brand new practical guide will assist all new home sales professionals in their daily quest for new home sales success. Designed to be always readily available, it is loaded with new and revised strategies, techniques and scripts.
Bob Schultz is North America's foremost new home sales and management expert, having over three decades of success and practical experience in residential real estate and new home sales.
Schultz began his real estate career in 1965, starting in general real estate brokerage, three years later entering new home sales with the Behring Corporation, at that time Floridas largest homebuilder. California-based Leadership Housing acquired Behring, and in just four years, Schultz rose to Sales Manager, to Vice President of Marketing, and then to Executive Vice President and Chief Operating Officer of the firms subsidiary, Leadership Realty & Management, Inc. He created and led the sales programs for 11 company-owned communities throughout Florida, as well as an exclusive resale program for all of Leaderships neighborhoods. Bob was selected for those corporate positions out of more than 60 sales associates after he proved to be the companys most consistent sales performer for two consecutive years.
Because of his proven success amidst the economic turbulence of the mid-70s, he was recruited to Multicon, Inc., at the time, Floridas leading developer of waterfront condominium communities. There he served as Executive Vice President of the parent company and simultaneously as President and Chief Operating Officer of its sales and marketing subsidiary, Multicon of Florida Sales Corporation.
In those positions, he functioned and was involved with financial projections, land acquisition, joint ventures, condominium association creation and management, and had sole responsibility for the marketing, pricing and sales management of 12 Multicon-owned communities. In addition, he managed residential projects for REITs, lending institutions, joint ventures and other developers throughout Florida.
Today, he heads New Home Specialist, Inc., a company he formed in 1984. Among their resources, Schultz and his associate facilitators conduct more than 300 custom sales and management training seminars and workshops to thousands of salespeople, builders, developers, Realtors and housing manufacturers throughout North America each year. Additionally, they publish solution-oriented books, audio and video learning programs and management systems.
