The Smart Start Up: Fundamental Strategies for Beating the Odds When Starting a Business

The Smart StartUp helps readers start strong and stay strong in the early phases of growing their businesses, providing fundamental strategies for beating the odds. Tom Hopkins and Omar Periu want readers to be part of the statistics for businesses that not only succeeded in their first two years, but exceeded their own expectations for success. With this information, readers will be able to establish a solid foundation on which to build their businesses to the success level of their dreams―whether that’s to create a legacy for generations or to follow the build-and-sell-it road to success.

Within these pages, Tom and Omar delve deeply into the nuances of business ownership both on the practical and emotional side of things. They will help readers avoid some of the most common pitfalls entrepreneurs face. Readers will learn how to establish a compass they and the rest of their teams can rely on to guide business decisions going forward. Topics covered include: self-analysis as an entrepreneur; how to evaluate a business idea; how to choose the best structure for a business, including working with legal and accounting professionals; business communication skills; hiring and managing team members; prioritization; selling skills; marketing strategies; negotiation skills; and how to keep clients happy long term.

Tom Hopkins carries the standard as a master sales trainer and is recognized as the world’s leading authority on selling techniques and salesmanship. Over five million sales professionals and entrepreneurs on five continents have attended Tom’s high-energy live seminars. He is the author of eighteen books, including How to Master the Art of Selling™, which has sold over 1.7 million copies. He has also authored three selling-skills books in the popular Dummies® series. Tom’s talent of teaching in a creative and entertaining style has brought him a tremendous following, as well as constant demand for appearances at regional and national conventions each year. His corporate clients have included AFLAC, Best Buy, State Farm, ADT Security Systems and 24Hour Fitness. He has dedicated his life to teaching and inspiring others through his seminars, books, audio, video, and online training programs. Today, over 35,000 corporations and millions of professional salespeople through the world utilize his professional sales training materials daily. He lives in Scottsdale, Arizona

Omar Periu proudly wears his rags to riches story for others to hear about and learn from. He went from $147 a month at age 21 as a personal trainer to multi-millionaire status by age 31. Omar and his family fled Castro's regime when he was only seven years old. They arrived in Miami with no money, no family or friends in America and nothing but what they were wearing when they arrived. By the time Omar turned 31, he owned some of the most profitable health clubs, sports medicine facilities and many other entrepreneurial successes in the United States. He is now referred to as the number one "how-to" Motivational Teacher in the Americas, a world-traveled speaker who has spent over a decade educating entrepreneurs, salespeople, and leaders world-wide. Omar has personally delivered more than 5,000 seminars, workshops and training programs. He has trained more than two million people in more than two-thirds of the Fortune 500 companies. Omar lives in Boca Raton, Florida.