When everything feels uncertain, your brain goes into crisis mode. But the truth is, uncertainty doesn’t have to mean anxiety.

“COULD gives you the practical thinking tools to stay calm, rational and creative even when life feels unpredictable.”

Could is a practical guide to staying calm and decisive when life feels unpredictable. Blending neuroscience, behavioural psychology and foresight techniques, it shows how to think clearly and act confidently even when nothing feels certain.
You’ll learn how to:

Tell the difference between risk and true uncertainty, and why your brain reacts so irrationally to both.
Decode the neuroscience of anxiety so you can interrupt thought loops before they distort your judgement.
Use scenario planning, horizon scanning and personal backcasting to make sense of the future in daily life.
Build habits that strengthen optimism, resilience and long‑term clarity.
Turn your brain’s craving for stories into a tool for better planning rather than worry.
Apply evidence‑based CBT insights to stay focused instead of overwhelmed.

Accessible, research‑grounded and refreshingly human, Could gives you the mindset tools for smart thinking in chaotic times, bridging rigorous science with real‑world clarity.

Perfect for readers of Atomic Habits, Thinking, Fast and Slow and The Art of Thinking Clearly.

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Edward Bowditch Ltd
Exstowe, Exton, Exeter, EX3 0PP, United Kingdom

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Legal entity name: Edward Bowditch Ltd
Legal entity form: Limited company
Business correspondence address: Exstowe, Exton, Exeter, EX3 0PP
Company registration number: 04916632
VAT registration: GB834241546
Authorised representative: Mr. E. Bowditch

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Order quantity	7 to 14 business days	2 to 3 business days
First item	US$ 16.90	US$ 33.79

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