Smart Tourism and Destination Marketing explores the transformative impact of smart concepts, advanced technologies and smart policies on destination marketing based on original research and cutting-edge strategies. By presenting insights from a diverse set of authors and geographical contexts, the book provides a global and multi-scalar view on this emerging phenomenon.

Key areas explored include the trends and geographical dispersion of smart tourism, together with the use of artificial intelligence, the Internet of Things, virtual reality and smart data in destination marketing. With the rise of tech-savvy tourists seeking personalised and seamless experiences, this book delves into the strategies and tools that are reshaping the future of tourism destinations and how destination marketing can leverage smart approach to enhance sustainability and resilience.

Through theoretical advancements, methodological innovations, detailed case studies and examples, the book illustrates how tourism destinations have successfully implemented smart tourism initiatives, offering practical insights and roadmap for destinations. The volume advances scholarly and practical understanding of smart tourism, offering significant insight to students, researchers and academics as well as destination management practice.

About the Author

Youssef El Archi holds a PhD in Business and Management from the National School of Business and Management of Tangier, Abdelmalek Essaadi University in Morocco. He is a research collaborator at the Centre for Tourism Research, Development, and Innovation (CiTUR) hosted by the Polytechnic Institute of Leiria in Portugal.

Tom�š Gajdoš�k holds PhD in Tourism and is an associate professor at the Faculty of Economics, Matej Bel University in Bansk� Bystrica, Slovakia. He is a member of the International Federation for IT and Travel & Tourism (IFITT) and the International Association of Scientific Experts in Tourism (AIEST).

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