: En 'Smoke Selling y El Retrato del Rey', F. Javier Suso Teixidor explora la transformaci�n de la publicidad y el marketing en la era digital. El libro analiza c�mo las nuevas tecnolog�as est�n cambiando la interacci�n entre empresas y consumidores, destacando la importancia de la comunicaci�n efectiva en el �xito empresarial. A trav�s de un ensayo y un cuento, el autor ofrece una visi�n de las razones y posibilidades futuras de esta evoluci�n en el mundo del marketing. EAN: 9788492452606 Tipo: Libros Categor�a: Negocios y Econom�a T�tulo: Smoke Selling y El Retrato del Rey Autor: F. Javier Suso Teixidor Editorial: Empresa Activa Idioma: es-ES P�ginas: 192 Formato: tapa blanda.

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Bibliographic Details

Title: Smoke Selling y El Retrato del Rey
Publisher: Empresa Activa
Publication Date: 2010
Language: Spanish
ISBN 10: 8492452609
ISBN 13: 9788492452606
Binding: Soft cover
Condition: Muy bueno

About this title

Synopsis

No es novedad que las bases de la publicidad y el marketing, las ir�nicamente llamadas: industria de la venta de humo, est�n siendo fuertemente sacudidas por las nuevas tecnolog�as. Lo que hasta ahora funcionaba ya no lo har� en el futuro. Se ha pasado de la era del producto, a la era de la marca y la siguiente es la era del consumidor cuyas reglas son poco claras ya que nos enfrentamos a nuevas tecnolog�as que modificar�n la forma de interactuar entre empresas y clientes.

En el cuento El retrato del rey se expone brevemente este cambio de era, y en el ensayo Smoke selling se detallan las razones de ser del mismo y sus posibilidades futuras.

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