A new theory of personality based on research in the communications sciences underlies an explanation of the nature, causes, incidence, and treatment of sudden personality changes which may result in violently destructive behavior

Review

"Snapping" is an exciting and responsible and original piece of research which has taught this old poop amazing new ways to think about the human mind. -- Kurt Vonnegut

Classic returns....More timely now than when first published....An important title for academic and public libraries. -- Library Journal

Conway and Siegelman are onto something important..."Snapping" is a fascinating book with frightening implications. -- Edward T. Hall, author of "The Silent Language"

Conway and Siegelman deliver a powerful book and an amazing yet responsible look at the inner workings of the human mind. -- The Examined Life: A Psychology Newsletter

In a prophetic vein again...."Snapping" is not only fascinating and frightening reading, it is also extremely well-written....The escalating pattern of cult fanaticism and religious-political terror that the authors call a "death spiral" seems to be widening. If we do nothing to understand and ultimately reverse that pattern, it will pull more and more innocent people into its vortex. -- Cleveland Jewish News

It is a book of investigative reporting at its best. -- New York Post

What Woodward and Bernstein were to Watergate, Conway and Siegelman may well be to the cults. -- United Press International

What are the social links between cultists, born-again converts, and political extremists? There are closer connections than one might think, and this labels the alteration of personality which has become an American norm, examining how mind-altering practices change the brain's information processing system. Intriguing examples of cult extremes accompany the authors' contentions. -- Midwest Book Review

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