The Soap Opera Evolution
Language: English
Published by McFarland and Company, 2012
- Softcover
- New

Seller: PBShop.store UK, Fairford, GLOS, United KingdomPBShop.store UK
AbeBooks seller since June 11, 1999
Condition: New
US$ 31.16
Quantity: 15 available
Add to basketItem description from seller
New Book. Shipped from UK. Established seller since 2000.
Seller Inventory # CX-9780786472819
- Title
- The Soap Opera Evolution
- Author
- Marilyn J. Matelski
- Publisher
- McFarland and Company
- Publication year
- 2012
- Condition
- New
- Binding
- PAP
- Language
- English
- ISBN 10
- 0786472812
- ISBN 13
- 9780786472819
- Item weight
- 393 grams
The first daytime dramas began as early as 1930, with Painted Dreams. Programmers soon discovered that housewives often controlled the purse strings, and soaps become an advertiser's gold mine. They now generate more than $900 million in network revenues annually.
Around 50 million people (reportedly including congressmen and rock stars as well as two-thirds of all American television-watching women) tune in each weekday afternoon for a dosage of love, loss and libido via "the soaps."
This scholarly study examines the soap phenomenon from a sociological point of view. Included in the analysis is classic research by Rudolf Arnheim, Herta Hartzog and Helen Kaufman as well as contemporary studies and previously unpublished research. The evolution of popular plotlines and characters, as assessment of reality in today's plots, which people watch soaps and why, specific plotlines for the 13 soaps presently aired, 40+ family trees illustrating program changes, the future of soaps--all are covered.
"Synopsis" may belong to another edition of this title.
About the Author
"About the title" may belong to another edition of this title.
PBShop.store UK
Fairford, GLOS, United Kingdom
AbeBooks seller since June 11, 1999
Shipping rates from United Kingdom to U.S.A.
| Item | 10 to 20 business days | 10 to 20 business days |
|---|---|---|
| First item | US$ 5.54 | US$ 5.54 |
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