The Social Code

The Social Code is the much-anticipated sequel to Patrick Hanlon’s widely acclaimed book Primal Branding: Create Zealots for Your Brand, Your Company And Your Future.

The book illustrates how to design and attract social communities, using underlying principles that have already created great brands, internal cultures, political and social movements, even civic communities. The new mission is to create a fan community that becomes so passionate about your success, they are willing to create it themselves.

YouTube, the largest social engagement platform on the planet, already promotes the principles outlined in The Social Code as their recommended method for designing and attracting online social communities. Using these principles, social brands are more likely to become viral brands.

Hanlon defines the “social code” as seven critical elements already familiar to Primal Branding fans—now these elements become important data points for your social narrative in today’s digitally-centered environment. Facebook “likes,” social media clicks and hashtag counts are meaningless unless they simultaneously build your social code and thereby your community.

Patrick Hanlon is one of the leading brand practitioners in the world. He is ceo and founder of THINKTOPIA®, a global strategic and brand transformation practice for Fortune 100 companies and startups. His book Primal Branding: Create Zealots For Your Brand, Your Company And Your Future (Simon & Schuster/Free Press, 2006), is the seminal work that looks at brands as belief systems that people opt in to if they are attracted to those Brand beliefs. Thumbs up. Hanlon s Primal Branding® construct is now recognized by YouTube (the world s largest social engagement platform), as their recommended construct for designing and attracting social communities. Hanlon's new book The Social Code builds on the concept of Primal Code outlined in Primal Branding, for the digital age. Hanlon is a frequent speaker around the world and has spoken at HP Innovation Series, IDEO, Brandworks University, GlobalShop 2007, Institute for International Research, Urban Land Institute, Best Buy, Young & Rubicam, the American Marketing Association, the Direct Marketing Association Leadership Council, the Outdoor Advertising Association of America, the University of Minnesota s Strategic Branding Program, Parsons School of Design, USF, Syracuse University, American Advertising Federation, Asociacion de Ejecutivos De Ventas y Mercadeo and more. He has been quoted in Fast Company, Business Week Online, Advertising Age, ADWEEK, Entrepreneur, and NPR, as well as media around the world. Hanlon is an online contributor to Forbes, Inc., Advertising Age and others.