Social Commerce

Language: English

Published by Springer, Springer Nov 2016, 2016

331936670X / 9783319366708

Series: Book 45 of 190 - Springer Texts in Business and Economics

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This item is printed on demand - Print on Demand Titel. Neuware -This is a multidisciplinary textbook on social commerce by leading authors of e-commerce and e-marketing textbooks, with contributions by several industry experts. It is effectively the first true textbook on this topic and can be used in one of the following ways:Textbook for a standalone elective course at the undergraduate or graduate levels (including MBA and executive MBA programs)Supplementary text in marketing, management or Information Systems disciplinesTraining courses in industrySupport resources for researchers and practitioners in the fields of marketing, management and information managementThe book examines the latest trends in e-commerce, including social businesses, social networking, social collaboration, innovations and mobility. Individual chapters cover tools and platforms for social commerce; supporting theories and concepts; marketing communications; customer engagement and metrics; social shopping; social customer service and CRM contents; the social enterprise; innovative applications; strategy and performance management; and implementing social commerce systems.Each chapter also includes a real-world example as an opening case; application cases and examples; exhibits; a chapter summary; review questions and end-of-chapter exercises. The book also includes a glossary and key terms, as well as supplementary materials that include PowerPoint lecture notes, an Instructor¿s Manual, a test bank and five online tutorials.Springer-Verlag KG, Sachsenplatz 4-6, 1201 Wien 344 pp. Englisch. …

Seller Inventory # 9783319366708

Title
Social Commerce
Author
Efraim Turban
Publisher
Springer, Springer Nov 2016
Publication year
2016
Condition
Neu
Binding
Taschenbuch
Language
English
ISBN 10
331936670X
ISBN 13
9783319366708
Item weight
840 grams
Dimensions
279x210x19 mm
Series
Book 45 of 190: Springer Texts in Business and Economics

buchversandmimpf2000

Emtmannsberg, BAYE, Germany

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