Social Customer Experience: Engage and Retain Customers through Social Media
Language: English
Published by Sybex, 2014
- Softcover
- Used
Condition: Used - Good
US$ 5.03
Quantity: 1 available
Add to basketItem description from seller
Befriedigend/Good: Durchschnittlich erhaltenes Buch bzw. Schutzumschlag mit Gebrauchsspuren, aber vollständigen Seiten. / Describes the average WORN book or dust jacket that has all the pages present.
Seller Inventory # M01118826108-G
- Title
- Social Customer Experience: Engage and Retain Customers through Social Media
- Author
- Evans, Dave, Cothrel, Joe
- Publisher
- Sybex
- Publication year
- 2014
- Condition
- good
- Binding
- Soft cover
- Language
- English
- ISBN 10
- 1118826108
- ISBN 13
- 9781118826102
Social Customer Experience: Engage and Retain Customers through Social Media builds on the prior works of author Dave Evans. As an update to Evans’s earlier book Social Media Marketing, the new Social Customer Experience connects the early cases presented in 2010 with significant, contemporary examples, key concepts, and best practices associated with the adoption of social technology by global brands. This latest edition offers a blueprint for transforming your organization’s disparate social initiatives into a unified social experience strategy. Most people know that social technologies are transforming business, but few understand how those changes are happening across the organization. Whether in marketing, communications, customer care, digital media or product development these changes shape the way in which business manage the experience their customers have with the brand. Filled with practical examples of what to do, and illustrated with cases taken from real companies, Social Customer Experience fills in the gaps for companies who want to do more with social than just listen and experiment.
Part I lays the groundwork by explaining the three waves of change that combine to form social customer experience: social technologies and their impact on Web 1.0 digital infrastructures; social customers and their impact on marketing and support operations; and the new discipline of customer experience management that is reframing the old sales-and-service-centric ways of thinking about how companies relate to customers. Part I concludes by defining the social customer experience ecosystem, both on and off your own web domain.
Part II, “Your Social Presence,” puts you on the ground, with tactics and examples for how to apply social technologies and achieve your business objectives, how to measure and analyze social data and show business value, and how to implement a best-practice approach to avoid common traps and pursue proven opportunities.
Part III digs deeper into the five building blocks of social customer experience: organization, platform, content, people and tools. What’s a social experience organization look like? What systems need to be in place? How do you get the most out of the social “objects” – content and other assets – that are the byproduct of great social customer experiences? How do connections between customers – the social graph – come into play? And what applications will you use – literally, what will you empower your customers to do? Part III answers these questions in the practical, method-driven style of authors Dave Evans and Joe Cothrel.
Social Customer Experience features detailed exercises that show you how to translate learning into action, hands-on tutorials using today’s social media tools and platforms, and compelling, modern case studies from organizations of all sizes—from the Fortune 500 to nonprofits and mom-n-pop main-street shops. As a bonus, the book also features resources and references to connect readers with the current thought leaders and sources of timely information.
If you’re interested in business, and how business is being reshaped by social technology, Social Customer Experience will show you a path to a new relationship with your customers, customers not only buy your products and services but get more out of them and go on to become partners in your business–selling, supporting, and innovating on your behalf.
"Synopsis" may belong to another edition of this title.
About the Author
Dave Evans is VP, Social Strategy at Lithium and author of the bestseller Social Media Marketing: An Hour a Day. Evans has served on the advisory board for ad:tech, and the measurement and metrics council for the Word of Mouth Marketing Association. Joe Cothrel is Lithium’s Chief Community Officer and has worked with more than 300 companies using online communities to create productive relationships with customers, partners, and employees.
"About the title" may belong to another edition of this title.
Shipping rates from Germany to U.S.A.
| Item | 10 to 20 business days | 10 to 20 business days |
|---|---|---|
| First item | US$ 11.17 | US$ 22.35 |
Payment methods
Store description
**WILLKOMMEN** im AbeBooks Shop von medimops - dein Onlineshop mit der größten Auswahl an Second Hand Büchern. Stöber dich durch über 4 Millionen Artikel und spare bis zu 70 % im Vergleich zum Neupreis. Wir prüfen alle Artikel sorgfältig auf Qualität und Funktionalität. **WELCOME** to the medimop's AbeBooks shop, the online shop with a large range of second-hand books. Browse more than 4 million articles and save up to 70% on the new price. All our articles are quality checked. ** BIENVENUE ** dans la boutique AbeBooks de momox shop! Spécialiste des articles culturels d'occasion, nous vous offrons une gamme diversifiée de livres d'occasion. Découvrez nos offres et économisez jusqu'à 70% du prix neuf! Nous grarantissons tous nos articles en bon état. ** BENVENUTI ** nello shop medimops di AbeBooks, lo shop online per i libri usati. Abbiamo piu´di 4 milioni di articoli e potete risparmiare fino al 70% rispetto al nuovo. Tutti i nostri prodotti sono controllati a mano per garantire la massima qualità. ** BIENVENIDO ** a la tienda de medimops en AbeBooks, la tienda online con una gran oferta de libros de segunda mano. Navegue por más de 4 millones de artículos y ahorre hasta un 70% sobre el precio nuevo. Todos nuestros artículos son de calidad comprobada. …
Seller's business information
momox SE
Schreiberhauer Straße 30
Berlin, Germany 10317
Terms of sale
1. Scope
For all orders via our store on the AbeBooks Marketplace, the following terms and conditions apply. Unless otherwise agreed, the inclusion of any terms and conditions of your own used by you is contradicted.
2. contracting party, conclusion of contract, correction options
The purchase contract is concluded with momox SE.
The subject of the contract is the sale of goods.
If an article is posted by us on AbeBooks, the activation of the offer page on AbeBooks is the binding offer to conclude a contract under the conditions contained in the article page.
The presentation of the products in the online store does not constitute a legally binding offer, but a non-binding online catalog. You have the option to complete the ordering process via the shopping cart system or the buy now function. You can initially place our products in the shopping cart without obligation and correct your entries at any time before submitting your binding order by using the correction tools provided and explained for this purpose in the order process. By clicking the order button you make a binding offer for the goods contained in the shopping cart. By pressing the button "Buy now" an order is automatically created, which will be sent to the delivery address you have provided and for which a payment is made with the specified payment method.
The confirmation of receipt of your order will be sent by e-mail immediately after sending the order. We accept your order within 2 days by us or AbeBooks on our behalf submitting/issuing a declaration of acceptance or shipping confirmation in a separate email or, if applicable, the payment transaction is carried out by the service provider or the selected payment service provider. The time of execution of the payment transaction depends on the respective selected payment method (see under "Payment"). The relevant alternative for you depends on which of the listed events occurs first.
3. contract language, contract text storage
The language(s) available for the conclusion of the contract: German
We store the text of the contract on our systems, which, however, are not accessible to you.
However, you have the possibility to view your last orders via your AbeBooks account. The full text of the contract is not accessible there.
4. delivery conditions
Shipping costs will be added to the indicated product prices. You can find out more about the amount of the shipping costs at the offers.
5. payment
The payment processing is done by AbeBooks. You can pay the invoice amount by credit card.
6. retention of title
The goods remain our property until full payment.
7. transport damage
If goods are delivered with obvious transport damage, please complain about such defects to the deliverer as soon as possible and contact us immediately. Failure to make a complaint or contact us has no consequences for your legal claims and their enforcement, especially your warranty rights. However, they help us to be able to assert our own claims against the carrier or the transport insurance.
8. warranty
The statutory liability for defects shall apply.
Customer service: Phone number: 0049 (0) 30/488288200
9 a.m. to 6 p.m., e-mail: service@momox-shop.uk
9. liability
For claims based on damage caused by us, our legal representatives or vicarious agents, we shall always be liable without limitation - in the event of injury to life, limb or health - in the event of intentional or grossly negligent breach of duty - in the event of warranty promises, insofar as agreed, or - insofar as the scope of application of the Product Liability Act is opened. In the event of a breach of essential contractual obligations, the fulfillment of which is a prerequisite for the proper execution of the contract and the observance of which the contractual partner may regularly rely on (cardinal obligations) due to slight negligence on our part, on the part of our legal representatives or vicarious agents, liability shall be limited to the amount of the damage foreseeable at the time of the conclusion of the contract, the occurrence of which must typically be expected. Otherwise, claims for damages are excluded.
10. dispute resolution
The European Commission provides a platform for online dispute resolution (ODR), which can be found here: https://ec.europa.eu/consumers/odr/. Consumers have the possibility to use this platform for the settlement of their disputes.
To settle disputes arising from a contractual relationship with a consumer or whether such a contractual relationship exists at all, we are obliged to participate in dispute resolution proceedings before a consumer arbitration board. The responsible body is the Universalschlichtungsstelle des Bundes am Zentrum für Schlichtung e.V., Straßburger Straße 8, 77694 Kehl am Rhein, www.verbraucher-schlichter.de. We will participate in a dispute resolution procedure before this body.
11. protection of minors
If your order includes goods whose sale is subject to age restrictions, we ensure that the customer has reached the required minimum age by using a reliable procedure involving a personal identity and age check. The delivery person will hand over the goods only after the age check has been carried out and only to the customer in person.
Delivery to packing stations is not possible in this case.