Social Impact in Your Hands : How to Build a Startup That Combines Business With Impact

A practical guide to building a social enterprise that combines business with impact.

In today's world, new leadership is needed to address complex challenges. This book outlines the figure of the social entrepreneur as a leader who can generate transformative social impact by developing skills and creating connections. If you want to be a change-maker, this book is for you.

• Learn how to build a sustainable social business model.
• Discover strategies for attracting donors and investors.
• Understand how to assess and communicate your social impact.

Social Impact in Your Hands is for entrepreneurs, business professionals, and students who want to combine business with purpose. With a foreword by Nobel Laureate Muhammad Yunus, this book provides the tools and inspiration to build a startup that makes a difference.

Simona Sinesi is a Senior Executive Fellow in Sustainability at SDA Bocconi School of Management and Professor of Social Innovation at the University of Tor Vergata in Rome, as well as Marketing at the Catholic University of Milan and LUMSA University in Rome and Palermo. With over 25 years of experience, she has worked for 16 years in the Global Marketing Teams of top companies. In 2014, she founded NEVER GIVE UP, a non-profit organization that has transformed the narrative around eating disorders, the leading cause of death by disease among 12 to 25-year-olds in Italy. She collaborates with Nobel Laureate Muhammad Yunus - founder of Grameen Bank - with the goal of spreading Yunus Centers - centers for social business training, research, incubation and acceleration - around the world. She is a TEDx Speaker, TEDx Curator, and TEDx Licensee.